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Alberto ferreras
Alberto Ferreras is a New York-based writer, filmmaker, and content creator known for the HBO documentary series “Habla” (2003-2022), for the stage play “Hamlet in Harlem” (Theater for the New City 2021), and for the novel “B as in Beauty” (2009), winner of Best English Fiction at the International Latino Book Awards, published by Hachette Book Group in the US, Espasa in Spain, and Baldini Castoldi in Italy.
In 2021 he created “Somos”, a video installation about the US Latino experience commissioned by the Smithsonian Latino Center for their first permanent exhibit at the National Museum of American History in Washington DC. “Somos” includes 150 portraits of Latinos from all walks of life.
Alberto ferreras
“Hamlet in Harlem”
A comedy of errors about a comedy of errors. An all-Latino adaptation of Shakespeare’s work that delivers thrills, chills, offensive stereotypes, and cultural appropriations.
“Hamlet in Harlem” premiered at Theater for the New City in New York City on April 7th 2022.
Written and directed by Alberto Ferreras, Produced by Myrna Duarte and Alberto Ferreras. Associate Producer Maria Fernanda Rodriguez. Light design by Alex Bartenieff. Stage tech Brian Park.
“Hamlet in Harlem” received a grant from NYC Artists Corps in 2021 and was produced in 2022 thanks to the generous support of Crystal Field and Theater for the New City.
Alberto ferreras
“B as in Beauty”
Best English Fiction at the International Latino Book Awards 2009. Chosen Best novel of the year by Siempre Mujer Magazine.
“B as in Beauty” was published in English by GCP Hachette Book Group (2009) , Vintage Español Random House (2011), Espasa Libros in Spain (2012), and Baldini Castoldi in Italy (2012).



Alberto ferreras
“Habla” – Documentary Series
Winner of the Mosaic Awards, New York Film Festivals Awards, Promax and Mark Awards
12 one-hour specials produced by HBO U.S. between 2003 and 2020. Created, directed and edited by Alberto Ferreras. Cinematography by Henry Adebonojo. Production by Trina Bardusco and Alberto Ferreras.
Alberto ferreras
The Lessons by Alberto Ferreras
Ongoing Short Film Series
Written, Directed and Produced by Alberto Ferreras.
Alberto ferreras
Alberto ferreras
Sleeping Cities – Museum of Modern of Art of Bogotá
Photography Exhibit – 2020
Alberto Ferreras created a series of iconic #shotoniphone photographs of New York during the pandemic which were included in the digital exhibit “Ciudades Durmientes” of the Museum of Modern Art in Bogotá.

About Alberto
Alberto Ferreras is a writer and filmmaker known for “Somos” a video installation for the first Latino gallery at the National Museum of American History. He is the creator of the “Habla” documentary series for HBO (2003-2022), and the author of the award-winning novel “B as in Beauty”—published in the U.S. Spain, and Italy (2009).
His independent short film series “The Lessons by Alberto Ferreras” (2017-2020) has been invited to countless film festivals around the world— winning the Best Alumni Film and the Audience Award at the Sedona International Film Festival 2020.
He is also one of the creators of “El Perro y el Gato” (2003), a bilingual children’s animated show for HBO Family, and “Madres y Comadres” (2011) the first branded content web-novela produced by Kmart for the Hispanic market of the U.S.
Ferreras made his debut as a screenwriter with the feature film “Que Viva La Música” official selection to Sundance 2015. His documentary “Cada Paso del Camino” (2017) commissioned by AARP/D Expósito premiered at the NY Latino Film Festival and went wildly viral on Facebook reaching more than 7 million views.
For the stage, he wrote and directed “Hamlet in Harlem” (2022) at Theater For The New City in New York, “My Audition for Almodovar” (2011) at IATI, and Montera (2015) by Loren Escandon at IATI.
His work as a photographer has been featured at the Museum of Modern Art in Bogota, in the “Ciudades Durmientes” (Sleeping Cities) digital exhibit 2020, and in 150 portraits of US Latinos included in his “Somos” installation for the Smithsonian Institution.
As a lyricist, he has collaborated with Madonna—translating to Spanish “What It Feels Like For a Girl” for her Drowned World Tour—, and with Los Crema Paraíso writing “Varón Domado” for their album “De Película”.
Ferreras started his career as the writer of MTV Internacional with Daisy Fuentes (1991 to 1993) and then became Executive Producer of HBO Creative Services (1993 – 2005) in charge of commercial campaigns, behind-the-scenes specials, and short-form content creation.
In January 2015 he created his production company: The New Yorkian.
creative consulting
As a consultant, Alberto Ferreras has worked with some of the most important names in advertising, culture and entertainment.






Generating New Ideas
in two languages.
Hundreds of stories in English and Spanish for the General and the Latino market.
Projects
Satisfied Clients
Ongoing Projects
Cups Of Coffee
PUBLIC SPEAKER
Discussing the US Latino experience and the importance of inclusion in film, television and literature.