Alberto Ferreras is an author, filmmaker, and creative communications expert with a career that spans multiple platforms, formats and languages. He has written award-winning novels and screenplays, created documentary series for network television, video installations for museums, and developed content and advertising campaigns for companies such as Time Warner, HBO, AARP, MTV, TelevisaUnivision, Verizon, Toyota, and GSK, among many others.
America Ibérica
Immersive exhibit designed for the Instituto Cervantes in Lisbon. It includes the video installations “American Latinos 1935-1945” and “Luso Americanos 1940-1942”. Created and curated by Alberto Ferreras.
Lisbon, November 13th 2025, to January 20th 2026.
Images courtesy of the Library of Congress-Prints & Photographs Division.
The Miracle
Interactive theatrical experience that explores the healing power of singing.
It premiered at Theater for the New City in Manhattan, and it has been performed at Instituto Cervantes in New York and at Collage Burlesque in Madrid.
Written and directed by Alberto Ferreras, produced by Myrna Duarte in the United States and Helen López Vázquez in Spain.
American Latinos
An immersive video installation and multimedia project showcasing a collection of historical Latino portraits captured by some of the most influential American photographers of the 20th century.
Premiered at the Instituto Cervantes in New York, May 16 – June 12, 2024.
Created and curated by Alberto Ferreras. Narration by Olga Merediz.
Images courtesy of the Library of Congress – Prints & Photographs Division.
Hamlet in Harlem
This award-winning production is an interactive adaptation of William Shakespeare’s classic, described as “a comedy of errors about a tragedy of errors.”
The play enjoyed two sold-out runs at Theater for the New City in New York, in April and November 2022.
It earned three Latino Alternative Theater Awards: Best Ensemble, Best Direction, and Best Production of Comedy.
Written and directed by Alberto Ferreras. Produced by Myrna E. Duarte.
B as in Beauty
This award winning novel was recognized as Best English Fiction at the International Latino Book Awards 2009. The Spanish translation was chosen Best novel of the year by Siempre Mujer Magazine in 2011.
B as in Beauty was published in English by GCP Hachette Book Group (2009) , Vintage Español Random House (2011), Espasa Libros in Spain (2012), and Baldini Castoldi in Italy (2012).
Written by Alberto Ferreras.
Somos
The first video installation commissioned by the Smithsonian Institution for the National Museum of the American Latino.
Presented at the Molina Family Latino Gallery at the National Museum of American History from 2022 to 2025, the work featured 150 portraits of U.S. Latinos, all #ShotOniPhone.
Directed, edited, and produced by Alberto Ferreras.
Post-production by Mariana Ruiz at Mouna Creatives.
Sound mix by Eduardo Larez at Visionear.
Habla
An award-winning documentary series produced for HBO US from 2003 to 2022, Habla pioneered the use of Spanglish and the testimonial format in mainstream media. It featured hundreds of stories about the U.S. Latino experience, blending voices from everyday people with those of Latino celebrities such as Rita Moreno, Residente, José Andrés, Justina Machado, Diane Guerrero, and many others.
Created and directed by Alberto Ferreras.
Que Viva la Música
A film adaptation of the celebrated novel by Andrés Caicedo, ¡Que Viva la Música! was directed by Carlos Moreno, with a screenplay co-written by Alberto Ferreras, Alonso Torres, and Moreno himself. Produced by Rodrigo Guerrero for Dynamo, the film captures the spirit and raw energy of Caicedo’s cult classic.
The world premiere took place at the 2015 Sundance Film Festival, introducing international audiences to its vibrant portrayal of youth, rebellion, and the pulsating music scene of Cali, Colombia.
Alberto Ferreras is an author, filmmaker, and creative executive whose work resides at the intersection of art, entertainment, and branded storytelling.
His advertising work spans high-profile clients such as HBO, MTV, Verizon, Dish, and DirecTV, as well as branded content for Kmart, P&G, Toyota, GSK, Genworth, and MetroPlus.
He is best known for his immersive video installations, including American Latinos 1935–1945 (Instituto Cervantes, New York, 2024) and Somos, the first video installation commissioned by the Smithsonian Institution for the National Museum of the American Latino.
He is also the creator of HBO’s long-running documentary series Habla (2003–2022) and the author of the award-winning novel B as in Beauty—published in the U.S., Spain, and Italy (2009).
His independent short film series The Lessons by Alberto Ferreras (2017–2020) has been screened at numerous film festivals worldwide, winning both the Best Alumni Film and the Audience Award at the 2020 Sedona International Film Festival.
Ferreras is also a co-creator of El Perro y el Gato (2003), a bilingual animated series for HBO Family, and Madres y Comadres (2011), the first branded-content webnovela produced by Kmart for the U.S. Hispanic market.
He made his screenwriting debut with the feature film ¡Que Viva la Música! at the 2015 Sundance Film Festival. His documentary Cada Paso del Camino (2017), commissioned by AARP and D Expósito, premiered at the New York Latino Film Festival and went viral on Facebook, reaching over 7 million views.
For the stage, Ferreras wrote and directed The Miracle (2024) and Hamlet in Harlem (2022), both produced at Theater for the New City in New York, as well as My Audition for Almodóvar (2011) at IATI Theater.
His photographic work has been exhibited at the Museum of Modern Art in Bogotá, in the digital show Ciudades Durmientes (Sleeping Cities, 2020), and in Somos, a video installation for the Smithsonian Institution that includes 150 portraits of U.S. Latinos.
As a lyricist, he collaborated with Madonna on the Spanish translation of What It Feels Like for a Girl for her Drowned World Tour, and with Los Crema Paraíso on the song Varón Domado for their album De Película.
Ferreras began his career as a television writer for MTV Internacional with Daisy Fuentes (1991–1993), later serving as Executive Producer at HBO Creative Services (1993–2005), where he led commercial campaigns, behind-the-scenes specials, and short-form content development.
“Alberto Ferreras’ Hamlet in Harlem, brims with ideas peeking at us through layers of bawdy humor. It is witty, sharp, quick—even profound when reasons for good and evil are explored. It even manages to be heartwarming!”
“The [Molina] gallery includes an eye-opening new project titled ‘Somos,’ named for the Spanish verb ‘we are,’ which captures the rich diversity of the Latinx experience, from unique immigration stories to the different races, identities, and nationalities that make up the community.”
“B as in Beauty is a winner… a hilarious, bizarre, and poignant all-in-one wonderful read. I absolutely loved it. B as in Beauty is B as in Brilliant!.”