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Alberto ferreras

Alberto Ferreras is a New York-based journalist, author, and filmmaker, known for media projects that explore and explain the diversity and complexity of the US Latino experience.

He is the creator of HBO’s documentary series “Habla” (2003-2022), the video installation “Somos” for the National Museum of the American Latino, and “American Latinos 1935-1945”, an immersive video installation that will be on display from May 16th to June 12 at the gallery of the Instituto Cervantes in New York. Ferreras is the author of the award-winning novel “B as in Beauty”, the plays “Hamlet in Harlem”, and “The Miracle”.  He currently works as a creative consultant for Televisa Univision.

alberto ferreras

“The Miracle”

 “The Miracle” is an American play  by Alberto Ferreras that  premiered at Theater for the New City in Manhattan on February 8th 2024.

Directed by Alberto Ferreras, Produced by Myrna Duarte with special performances by Alberto Ferreras, Rossmery Almonte, Julieta Valero, Suria Danilenko, Jon McHatton, Ken Browne, Linda Greene, JC Augustin, Phil Hackett, Luis Arias, Pierson Van Den Dyessel, and a bunch of unsuspecting guests. Music director Rachel Kaufman, Set design by Jason Sturm, lights by Franklyn Rodriguez.

“The MIracle” was made possible thanks to the support of Spring Point Partners.  Crystal Field and Theater for the New City.

Alberto Ferreras

“Hamlet in Harlem”

“Hamlet in Harlem” is an American play by Alberto Ferreras that premiered at Theater for the New City in Manhattan on April 7th 2022, and had a second run in November of the same year. 

Directed by Alberto Ferreras, Produced by Myrna Duarte and Alberto Ferreras. “Hamlet in Harlem” received a grant from NYC Artists Corps in 2021 and was produced in 2022 with the support of Crystal Field and Theater for the New City. 


Alberto ferreras


“Somos” (2021) is the first commissioned video of the National Museum of the American Latino. It’s on display at the Molina Family Gallery, in the National Museum of American History. Directed, produced and edited by Alberto Ferreras. Cinematography by Alex Stikich. Sound design by Visionear’s Eduardo Larez. Motion graphics by Mouna Creatives.

Alberto ferreras

“B as in Beauty”

Best English Fiction at the International Latino Book Awards 2009. Chosen Best novel of the year by Siempre Mujer Magazine.

“B as in Beauty”  was published in English by GCP Hachette Book Group (2009) , Vintage Español Random House (2011), Espasa Libros in Spain (2012), and Baldini Castoldi in Italy (2012).

Alberto ferreras

“Habla” – Documentary Series

Winner of the Imagen, the Mosaic, the New York Film Festivals Awards, Promax  and Mark Awards

16 one-hour specials produced by HBO U.S. between 2003 and 2022. Created, directed and edited by Alberto Ferreras. Cinematography by Henry Adebonojo. Production by Jessica Vargas, Leslie Cohen, Danielle Berger, Rebecca Vazquez, Trina Bardusco, Lucinda Martinez, Chris Spencer, Elaine Brown, Chrissie Hines and Alberto Ferreras.

Alberto ferreras

The Lessons by Alberto Ferreras

Ongoing Short Film Series

“The Lessons” is an ongoing film project that consists on a collection of short films that were shot in only four hours, after just one rehearsal. “The Lessons” won the Audience Award and Best Alumni Film at the Sedona International Film Festival 2020, and they have been presented at Outfest, the Fort Lauderdale International Film Festival, Hong Kong LGBT Film Festival, the Havana Film Festival, Newfest, Image + Nation in Montreal,  and NY Shorts among many others.  “Lesson #7” was licensed by HBO in 2019. 


Alberto ferreras

“Que Viva la Música” – Feature Film

Official Selection to Sundance 2015

Screenplay by Alberto Ferreras, Carlos Moreno and Diego Torres. Directed by Carlos Moreno. Based on the novel by Andrés Caicedo. Produced by Dynamo Films and Itaca Films.

Alberto ferreras

Sleeping Cities – Museum of Modern of Art of Bogotá

Photography Exhibit – 2020

Alberto Ferreras created a series of iconic #shotoniphone photographs of New York during the pandemic which were included in the digital exhibit “Ciudades Durmientes” of the Museum of Modern Art in Bogotá.

Alberto ferreras

“Cada Paso del Camino” – Documentary

Official Selection to The New York Latino Film Festival 2017

Directed by Alberto Ferreras. Produced by AARP. Cinematography by Alex Stikich. Production by Trina Bardusco. Editing by Alberto Ferreras.

About Alberto

Alberto Ferreras is a writer and filmmaker known for “Somos” a video installation for the first Latino gallery at the National Museum of American History. He is the creator of the “Habla” documentary series for HBO (2003-2022), and the author of the award-winning novel “B as in Beauty”—published in the U.S. Spain, and Italy (2009). 

His independent short film series “The Lessons by Alberto Ferreras” (2017-2020) has been invited to countless film festivals around the world— winning the Best Alumni Film and the Audience Award at the Sedona International Film Festival 2020.

He is also one of the creators of “El Perro y el Gato” (2003), a bilingual children’s animated show for HBO Family, and “Madres y Comadres” (2011) the first branded content web-novela produced by Kmart for the Hispanic market of the U.S.

Ferreras made his debut as a screenwriter with the feature film “Que Viva La Música” official selection to Sundance 2015. His documentary “Cada Paso del Camino” (2017) commissioned by AARP/D Expósito premiered at the NY Latino Film Festival and went wildly viral on Facebook reaching more than 7 million views.

For the stage, he wrote and directed “Hamlet in Harlem” (2022) at Theater For The New City in New York, “My Audition for Almodovar” (2011) at IATI, and Montera (2015) by Loren Escandon at IATI.

His work as a photographer has been featured at the Museum of Modern Art in Bogota, in the “Ciudades Durmientes” (Sleeping Cities) digital exhibit 2020, and in 150 portraits of US Latinos included in his “Somos” installation for the Smithsonian Institution.

As a lyricist, he has collaborated with Madonna—translating to Spanish “What It Feels Like For a Girl”  for her Drowned World Tour—, and with Los Crema Paraíso writing “Varón Domado” for their album “De Película”.  

Ferreras started his career as the writer of MTV Internacional with Daisy Fuentes (1991 to 1993) and then became Executive Producer of HBO Creative Services (1993 – 2005) in charge of commercial campaigns, behind-the-scenes specials, and short-form content creation. 

In January 2015 he created his production company: The New Yorkian.

creative consulting

As a consultant, Alberto Ferreras has worked with some of the most important names in advertising, culture and  entertainment.

Generating New Ideas

in two languages.

Bilingual projects with global sensibility.

Hundreds of stories in English and Spanish for the General and the Latino market.


Discussing the US Latino experience and the importance of inclusion in film, television and literature.

Clients and colleagues talk about Alberto Ferreras and his work
“Alberto Ferreras has captured artfully the vibrancy and breadth of what this community of artists has built over these ten years.”
Jeff Bewkes

CEO, Time Warner

“B as in Beauty is perfectly witty, funny, and truly engaging. Pure escapism, yet strangely real… I couldn’t get enough of B.”
Daisy Fuentes

TV icon, entrepreneur.

“The standing ovation goes to all who have collaborated on the project but a lot of the credit goes to Alberto for bringing to life the agency’s vision to deliver a strong message for our  community on behalf of our client”
Daisy Expósito-Ulla

Founder, d expósito & Partners

“B as in Beauty is a winner… a hilarious, bizarre, and poignant all-in-one wonderful read. I absolutely loved it. B as in Beauty is B as in Brilliant!.”
Soledad O'brien

Journalist and TV producer.