Alberto Ferreras is a journalist, author, filmmaker, multimedia artist, and creative director, known for projects that explore and explain the diversity and complexity of the US Latino experience. His “American Latinos 1935-1945”, is an itinerant video installation that includes more than 250 breathtaking portraits of Hispanics taken by the most important photographers in US history. 

“The Miracle” – Play

Caracas 1971: A group of toddlers rehearse Jingle Bells for the holiday show. A black-clad nun approaches one of the kids, and whispers in his ear: “Honey, don’t sing, just move your lips, but DON’T SING.” That kid was Alberto Ferreras, and that anecdote is the starting point of The Miracle—a part memoir, part musical, part improv (with a splash of celebrity gossip), Off Off Broadway immersive experience—that ran in February 2024,  to benefit Theater for the New City and it’s Arts in Education Program.

Produced by Myrna Duarte, music directed by Rachel Kaufman, set by Jason Sturm, and lights by Franklyn Rodriguez.

“B as in Beauty” – Novel

Best English Fiction at the International Latino Book Awards 2009. Chosen Best novel of the year by Siempre Mujer Magazine.

“B as in Beauty”  was published in English by GCP Hachette Book Group (2009) , Vintage Español Random House (2011), Espasa Libros in Spain (2012), and Baldini Castoldi in Italy (2012).

“Somos” – Video Installation

“Somos” (2021) is the first commissioned video installation of the National Museum of the American Latino. It’s on display at the Molina Family Gallery, in the National Museum of American History.

Directed, produced and edited by Alberto Ferreras. Cinematography by Alex Stikich. Sound design by Visionear’s Eduardo Larez. Motion graphics by Mouna Creatives.

“Habla” – Documentary Series

Winner of the Imagen, the Mosaic, the New York Film Festivals Awards, Promax  and Mark Awards

16 one-hour specials produced by HBO U.S. between 2003 and 2022. Created, directed and edited by Alberto Ferreras. Cinematography by Henry Adebonojo. Production by Jessica Vargas, Leslie Cohen, Danielle Berger, Rebecca Vazquez, Trina Bardusco, Lucinda Martinez, Chris Spencer, Elaine Brown, Chrissie Hines, Joanne Ebanks, and Alberto Ferreras.


Alberto Ferreras is an author, filmmaker, and multimedia artist known for “American Latinos 1935-1945″ an immersive video installation and multimedia project based on portraits from the Library of Congress, and “Somos”, the first video installation commissioned by the National Museum of American Latino.

He is the creator of the “Habla” documentary series for HBO (2003-2022), and the author of the award-winning novel “B as in Beauty”—published in the U.S. Spain, and Italy (2009). 

His independent short film series “The Lessons by Alberto Ferreras” (2017-2020) has been invited to countless film festivals around the world— winning the Best Alumni Film and the Audience Award at the Sedona International Film Festival 2020.

He is also one of the creators of “El Perro y el Gato” (2003), a bilingual children’s animated show for HBO Family, and “Madres y Comadres” (2011) the first branded content web-novela produced by Kmart for the Hispanic market of the U.S.

Ferreras made his debut as a screenwriter with the feature film “Que Viva La Música” (Sundance 2015). His documentary “Cada Paso del Camino” (2017) commissioned by AARP/D Expósito premiered at the NY Latino Film Festival and went wildly viral on Facebook reaching more than 7 million views.

For the stage, he wrote and directed “The Miracle” (2024), “Hamlet in Harlem” (2022)—both at Theater For The New City in New York—, and “My Audition for Almodovar” (2011) at IATI.

His work as a photographer has been featured at the Museum of Modern Art in Bogota, in the “Ciudades Durmientes” (Sleeping Cities) digital exhibit 2020, and in 150 portraits of US Latinos included in his “Somos” installation for the Smithsonian Institution.

As a lyricist, he has collaborated with Madonna—translating to Spanish “What It Feels Like For a Girl”  for her Drowned World Tour—, and with Los Crema Paraíso writing “Varón Domado” for their album “De Película”.  

Ferreras started his career as a TV writer for MTV Internacional with Daisy Fuentes (1991 to 1993) and then became Executive Producer of HBO Creative Services (1993 – 2005) in charge of commercial campaigns, behind-the-scenes specials, and short-form content creation. 

creative consulting

Alberto Ferreras has created ad campaigns in English and Spanish for global brands. He is currently the Creative Executive in Residence of Asi, Televisa Univision’s branded content studio.


Discussing the US Latino experience and the importance of inclusion in film, television and literature

Clients and colleagues talk about Alberto Ferreras and his work
“Alberto Ferreras has captured artfully the vibrancy and breadth of what this community of artists has built over these ten years.”
Jeff Bewkes

CEO, Time Warner

“B as in Beauty is perfectly witty, funny, and truly engaging. Pure escapism, yet strangely real… I couldn’t get enough of B.”
Daisy Fuentes

TV icon, entrepreneur.

“The standing ovation goes to all who have collaborated on the project but a lot of the credit goes to Alberto for bringing to life the agency’s vision to deliver a strong message for our  community on behalf of our client”
Daisy Expósito-Ulla

Founder, d expósito & Partners

“B as in Beauty is a winner… a hilarious, bizarre, and poignant all-in-one wonderful read. I absolutely loved it. B as in Beauty is B as in Brilliant!.”
Soledad O'brien

Journalist and TV producer.